TikTok Shop launched the SOAR Together program to empower SMBs, entrepreneurs, and creators. The initiative aims to provide tailored support, resources, mentorship, and networking opportunities to help SMBs thrive on TikTok Shop. The first 2 programs under the initiative focus on supporting women-owned and LGBTQIA+ businesses.
The "Deals for You Days" event on TikTok Shop led to a historic spending high of $52 per U.S. shopper, breaking a trend of declines and capturing 37% of Chinese e-commerce sales in the U.S. This performance brought TikTok Shop closer to competitors Shein and Temu, despite lower overall spending. The success, fueled by impulse purchases, highlighted TikTok's potential in e-commerce.